I’m Amanda Kay MacLeroy—founder of LowKey Travel Co.,

Alabama-born travel advisor, mom of seven, longtime advertising and marketing professional, compulsive researcher, aspiring writer, amateur historian, creator of things, and full-time Knower of Things.

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I help real families and groups plan vacations around their actual people, budget, personalities and priorities—not an imaginary family from a resort brochure who all wake up cheerful and agree on breakfast. Because the perfect vacation isn’t one particular place. It’s the place that fits your particular collection of humans.

Born, Raised and Slightly Wild in Alabama I was born and raised in a tiny Alabama town, only a few hours from the white, powdery sand of the Gulf Coast. I grew up on Alabama football, cotton fields, dirt roads, mud-riding four-wheelers, fishing, camping, catching crawdads in ditches, building clubhouses beneath pine trees, and playing hide-and-seek in cornfields—where my cousins occasionally thought it was hilarious to leave me.

Gulf Shores and Orange Beach weren’t faraway places in a brochure. They were part of growing up. That is probably why I still feel most like myself around sunshine, water, trees, sand and fresh air.

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One of my favorite places is still my momma’s back porch, drinking a beer with her and my sisters while we carry on three conversations at once and mostly ignore the usual 15-plus children running across the same grass where we once tumbled, played and argued ourselves. It’s loud. It’s chaotic. It’s home.

Growing up in Alabama taught me that if you want something done right, you do it yourself—usually while managing a crowd. I take that same grit and 'handle it' energy into every high-stakes travel itinerary I build.